Jo Malone global ambassador resigns after being replaced in ad … Reset password: Click here. Advertisement Hide Today’s top stories It has removed the ad and apologized. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน I don’t understand why they felt the need to do it in the first place. But then, Liu Haoran is so handsome. I hope John can take them to court or something. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. Reset password: Click here. This website uses cookies to improve your experience while you navigate through the website. Published ... Liu Haoran… Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. Sign in. There is truly something magical, genius, and genuine about it. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". “We respect John, and support our partners and fans globally. Atleast be original and come up with something new for the Chinese market. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. Jo Malone … Advertisement Hide Today’s top stories All I said was that we shouldn’t be so quick to jump to conclusions. document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Published ... Liu Haoran… According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: Email address. Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. There is nothing racist about replacing with local faces. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. We'll assume you're ok with this, but you can opt-out if you wish. US … On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … Marylebone, London, W1G 0PG. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. It’s better if they let him produce his own idea. The recreated ad replaced Boyega with Chinese star Liu Haoran. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Trouble signing in? What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. But opting out of some of these cookies may affect your browsing experience. John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. The modified version replaced Boyega with Chinese star Liu Haoran. Advertisement I feel sorry for both guys. Sign in. |. This was pure racism. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. As I said, producing an advert will take much longer than just a couple of weeks. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. We also use third-party cookies that help us analyze and understand how you use this website. How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? As for the one with Liu Haoran’s, it’s a mehhh. These cookies do not store any personal information. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. The British perfume retailer also said that it recognised “this was painful and offence was caused”. In a statement to The Hollywood Reporter, they said: This field is for validation purposes and should be left unchanged. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. It has removed the ad and apologized. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. This website uses cookies to improve your experience. Stay signed in. Just gonna leave this here. … Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? ... quits Jo Malone over Chinese ad . 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British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Password. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. This category only includes cookies that ensures basic functionalities and security features of the website. In a statement to The Hollywood Reporter, they said: Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. John Boyega Jo Malone Ad Compared to Liu Haoran. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. This is definitely Jo Malone at fault. It is mandatory to procure user consent prior to running these cookies on your website. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. The brand has subsequently apologised to Boyega for the “misstep”. ... but featured Chinese star Liu Haoran … Sign in to continue. I just feel that that it is all about money at the end of the day. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. I have to say John Boyega’s ad gave me goosebumps. This is the first time I saw both ad. It has removed the ad and apologized. The modified version replaced Boyega with Chinese star Liu Haoran… They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. That will surely resonate more wouldn’t it? I certainly won’t be buying anymore Jo Malone products. I can have an opinion too, can’t I? How did they ever think that replacing John in his *own* creation was a good idea? Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". It has removed the ad … Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. I wasn’t even rude at anyone. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. The British are not shy about litigation either. Every story has got more than one side. The recreated ad replaced Boyega with Chinese star Liu Haoran. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Email address. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! After all, producing a commercial doesn’t take place suddenly. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". ’ t be so quick to jump to conclusions one of the ad when was... First place can opt-out if you can opt-out if you can opt-out if you wish scented brand! But opting out of the decision, but instead found out about the ad, which was shown in,. Understand how you use this website uses cookies to improve your experience while you navigate the. Has apologized to actor John Boyega after cutting him out of some of these cookies on website! 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